DesignIntuit Reports-CasaDecor Madrid 2010
Madrid is the host of the international style exhibition CasaDecor. This European design experience is laden with spirit, spunk and ingenuity. I experienced stunning expressions in design, glorious combinations of color and light, indulgent layering of textures, and furniture designs that will surly lead style for years to come. The consideration of space and functionality practiced by these talented designers will be copied the world over because of the genius of making compact spaces feel luxurious and spacious. We will be providing more coverage of the event so even if you can’t get to Madrid before the show closes on June 20, 2010, keep coming back here for more in depth coverage, trends, solutions, and tips Madrid STYLE!

CasaDecor Madrid is the first international designer show we have attended and what a fabulous event to see in person! We were invited by Frances Llopis, a patron of CasaDecor for 18 years and celebrated our visit with the owner Kersti Urvois over a glass of Cava in their hip bar at the Show House. Not only is there a bar, but also a restaurant and café all serving cool drinks and outstanding food. Just to eat in that restaurant is reason enough to attend the show.

CasaDecor is truly a design exhibition and is not a “traditional” Show House. The event is staged in a commercial space or in this instance a soon to be redeveloped apartment building with “units’” of about 5000 square feet. Sixty-eight spaces were designed as kitchens, bedrooms, dining and living rooms, bathrooms, salons, hallways, protypes for loft spaces and apartments, and even a teen’s room designed for the handicap. This is a show about inclusion not just exclusivity. There is something for everyone who attends, with style tips that span generations, budgets, and functionality.

I went through the house three different times to take it all in and here is a sampling of what these talented designers presented for the month-long show.

Mafalda Munoz created a comfortable monochromatic Salon that is inviting and dramatic. Her use of fabric on the walls and ceiling makes the space feel intimate and sexy. This is a great design solution to make a formal room more casual and practically speaking a way to cover the imperfections in the walls. For a beach house or a city apartment this design can transform a space into a place where everyone will congregate.

Hector Rulz Velazquez designed a small loft into a swanky and practical living space with a kitchen, study, eat in area, and bathroom with a master bedroom built above these public spaces. So instead of the bed being front and center in a one-room space, he shows how to achieve privacy and separation from the other “rooms” in the loft. This is exceptional “out of the box” thinking and a study in functionality!

The Carillo Design Group presented a living room with a lighting feature across an entire wall constructed out of hard plastic with 3 D sculpted flowers that are backlit. This is a fabulous use of dimensional color and is the art of the room. The photographs don’t really capture the total effect but will give an idea of their design flair.

Juan Carlos Sanz designed a high concept “garden of letters” room with the centerpiece-his designed reclining chaise. The jewel toned colors and the sumptuous velvet make this eye candy in furniture design. And the genius here is that this is chaise is so incredibly comfortable as well. Juan can design this great piece in any size and with any fabrics!

Remigio Gudin’s Curato de Estar Lounge is relaxed and elegant. The feature piece, the deep peacock colored sofa is so comfortable and functional too. The books tucked into the sides alleviates clutter with an elegant touch. The monochromatic room is punctuated with accessories of various colors and the subtle mural gives the room a reflective sustenance. The black credenzas with gold inlaid diagonals are sleek and sexy with their red laquer inside. He designed these and they are an extremely good value for the craftsmanship. He can make any of this furniture by special order.

More to come! Join us later this week for expanded coverage!
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CASA DECOR INAUGURATES ITS LATEST EDITION - MADRID 2010

From May 20th through June 20th, Casa Decor will open its doors to the latest edition of the Madrid 2010 show. It will take place in a stately mansion dating from the beginning of the XX century, which consists of apartments located on the Calle Velázquez, 29 on the corner of Goya.

Thanks to the characteristics of the building, over 4,000 sq meters, have been converted into 65 ample and beautiful sunny living rooms: libraries, lofts, suits, children's rooms, kitchens, halls and much more. One of the highlights is the interior patio where the designers have created an outdoor area to savor a cup of coffee or a beer. Even the old garage spaces have been transformed into different architectural proposals.

On this occasion, Casa Decor has gathered over 120 professionals, between interior designers, architects, landscape designers and artists, with more than 300 companies related to construction and interior design industry showcasing the latest decorative tendencies, such as the newest living solutions, materials, intelligent home systems, electronics, integral climatization systems and ecological designs.

New this year is the "Boulevard of Top Brand Shops"; small pop-up stores where the visitor can acquire products of well-known fashion and beauty brands.

Likewise, in this edition Casa Decor has given a well-deserved homage to Paco Muñoz, an unprecedented name in decoration and design in Spain, through a retrospective of his life and works.

During the month the exhibit is open, Casa Decor will host a series of activities such as: a forum on sustainability, given by renowned architects, workshops on reforming your home, chats about color trends, wine tastings, cooking courses and make up sessions.

The prestigious World Architecture Festival (WAF) has joined Casa Decor to launch the presentation of its next festival in Spain. This union between Casa Decor and WAF will create a unique synergy between all participating architects, interior designers and companies.

 

INFORMATION OF INTEREST
Open from 20th May to 20th June.

Address: Calle Velázquez, 29. Madrid.
Opening Hours: Everyday (including Sundays and Bank Holidays)) from 11am to 9pm.
Ticket: 12 €

How to get here:
Bus, línes: 1, 9, 21, 51 y 53
Metro Velázquez, Line 4 (exit Goya)
Information Line: 91 562 45 47/ 902 367 593
Parking: Velázquez, 14, 26, 40 60
www.casadecor.es

For more information:
Solsona Comunicación
Tel. 93 237 49 88
Gabriel Gómez 605951294/ Lluïsa Madrid 675741431
gomez@solsonacomunicacion.com / lluisa@solsonacomunicacion.com

Timing for photographic sessions:
From Monday to Friday, from 8am – 11am, Please advise Gabriel Gómez

Contents of the Press Pack CD.
• Images of the spaces and memories of the projects.
• Editorial page of Catalogue&Magazine Casa Decor Madrid 2010.
• Plans of the building.
• Press note and Information of interest.
• Diary of Activities

THE DESIGNERS

“Flechazo”
PRINT IT! THINK
Mayca Genaro, Xavier Pascual, María de Ros, Carmen Basso de Ros, Marcos Basso

“El espíritu del paseo”
Fernando de Miguel y
Gonzalo Martínez-Avial

“Con los cinco sentidos”
Vallivana de la Figuera

L’ecole pour Minimec”
David Beltrán, Paola Galiardi y Sandra de la Torre

“A cada paso una huella”
David Beltrán y Mersuka Dopazo

Espacio CHILL ART
“La expresión Mineral”
Löic Panicalli y Esperanza Kahle

Espacio KITCHENAID
“Garaje en salsa”
Javier García García

FIAT
“Rincón de calma”
Jesús Ibáñez

“Nueva visión del arte”
Pont-Aven School of Contemporany Art
Abigail Aguirre

Espacio MAHOU PREMIUM LIGHT
“Existe un mundo más ligero, ¿subes?”
La mamba

“El restaurante”
Olga López de Vera

“Somos lo que comemos”
Simona Garufi

“B29”
Pepe Martín Puerto y Juan Artaza para
MAHOU PREMIUM LIGHT Y para GRAMONA

“Pared creativa”
Diva para FINSA ARQUITECTURA

“Auditorio y Sala de Muestras”
Amelia Arán y Junior Guides para COOL PACK

“¿Cielo o infierno ?”
Marisa Gutiérrez

“Malicia en el país de las maravillas”
Guillermo García-Hoz

PRINT IT! THINK
“Sígueme”
Mayca Genaro, Xavier Pascual, Queco Eyre

“Incubus”
Víctor Ochoa

“Una verdad, un momento”
Gaspar Sobrino

Espacio KITCHEN CONSULT
“Sal y pimienta”
Erico Navazo

“Salón”
Luis Puerta

“Biblioteca-Despacho”
Mónica Andina y Fernando Tapia

“Atrévete a soñar”
Cuca García y Ricardo de la Torre

“Reflejos 360º”
Sofía Calleja, Jorge Rodríguez y Carlos Pulido

Espacio LEROY MERLIN
“Baño-Spa”
Germán Álvarez y José Manuel Fernández

“El reflejo del arte”
Diego Rodríguez y Javier Castilla

“La música en su espacio”
Diego Rodríguez

“Estar-despacho de él”
Javier Castilla Reparaz

“Cuarto de estar”
Remigio Gudín y Silvia Cámara

“Homenaje a Paco Muñoz”

Espacio TEKA
“Cocina y baño”
Raúl Martins

“Juego Limpio F.C.”
Daniel Pérez y Felipe Araujo para FUTURCRET

“Habitación de niños”
María Botas

“Cuarto juvenil”
Suseta de María para la FUNDACIÓN ISABEL GEMIO y ASEM

“Estudio joven”
Alicia Mesa

“Artefactos domésticos”
Jaime Bartolomé y Pablo Gil

“Suite Principal”
Begoña Díaz Largo

“Message of a bottle”
Lucas Recuenco para AQUABONA

“Energía Natural By Joan Lao”
Joan Lao para MH PARQUETS

“Vivienda Bioclimática”
José Carlos de Goyeneche

“Checkers Hall”
Lola Carrillo, Carmen Carrillo, Vicky Carrillo y Laura Carrillo

“Déjame que te cuente”
Beatriz Silveira

Salón
Pepe Leal para GANCEDO

TELVA “La oficina en casa”
Emma Arenzana

VALENTINE “Hidden Colors of Valentine”
Lagranja

“Casa Decor antes...”
Philippine González-Camino, Inés Benavides y Ana Benavides

“Origami Soft”
Silvia Trigueros y Celia Gómez

“Velázquez 29”
Olga López de Vera

“Butterfly”
Isabel Cantos-Figuerola

“Concilium”
Marisa Gallo

“Vivienda de un Coleccionista
Guillermo Arca, Alberto Rodríguez, Eugenia Sampol, Pedro Lezcano, Juan Manuel Mareque”

“Jardín de Letras”
Juan Carlos Sanz Moré

“La otra mirada”
Catherine Lieman e Itziar Salgado

“Salón Casa y Jardín”
Mafalda Muñoz

“Sala de estar y baño”
Karlos Bayón

Espacio ONN FLOORING
“Wood love”
Sergio García

Espacio HOMES IN HEAVEN
“Apartamento”
Lorenzo Castillo

“¡Dentro o fuera!”
Dione Calza y Teresa Jara

MARCO ALDANY
Pepe Leal

Espacio IKEA
“Karin & Carl”
Lorenzo Meazza, María Asunción Campa, Ilenia Tommaso

Espacio ASCER-Cerámica de España
“Unlimited space” (Ceramic House)
Héctor Ruiz-Velázquez

“Atrévete si puedes”
Espacio CREAR HOGAR EL CORTE INGLÉS
Encarna Romero Barella

Espacio CREAR HOGAR EL CORTE INGLÉS
“Simetría imperfecta”
Encarna Romero Barella

“Albedo”
Olga Alonso